Superior University, being the most entrepreneurial university in Pakistan, has instigated a revolutionary idea, called 3U1M, to bridge the aforesaid gap. This unique learning framework brings industry and academia on board to undertake joint efforts for preparing market-ready students. Under 3U1M, students undergo three years of rigorous teaching and skill development interventions, whereas in their fourth year, they are given the challenge to either launch a venture, scaleup an existing business, or work within an organization, identify a problem, and devise a solution for it.